Catch for Gmail: An AI Executive Assistant Inside Your Inbox

What Gmail Does Well, and Where the Work Comes Back to You

Gmail is very good at being an inbox. Search that actually finds things. Labels and filters that don’t fall apart at volume. A calendar one click away, on every device you own. If your company runs on Google Workspace, Gmail is where most of your day happens, and it earned that spot fairly.

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Google’s AI made it better, too. Gemini in Gmail will summarize a long thread, suggest a reply, write a draft from a one-line prompt, pull a calendar event out of a message. That’s genuine help. But every one of those features is something you operate. You open the thread. You click the button. You read the summary, edit the draft, press send. Gmail organizes the work and hands it straight back to you. A Gmail AI assistant should be taking the work off you instead.

I’m Nir Sabato, co-founder of Catch. We built Catch to handle the admin end to end so your hours go to the work only you can do. Catch connects to your Gmail and your Google Calendar and runs them: deciding what deserves your attention, writing in your name, sending, chasing threads that have gone quiet, and booking the meetings that come out of all of it.

What Catch Adds as a Gmail AI Assistant

Catch works on top of Gmail, not instead of it. Your inbox stays where it is, labels and filters and history intact. Catch is the layer that acts.

You connect Gmail with a standard OAuth grant during setup, which takes under three minutes. From there Catch can read, triage, draft, reply, and send, plus read and write access to the Google Calendar attached to that account. Catch is a Google Verified App that has passed CASA Tier 2 review, the review Google requires of apps asking for this level of Gmail access.

The difference is judgment. AI for Gmail is usually reactive: it helps with whatever thread you’re staring at, then goes quiet. Catch builds a picture of you instead, from your connected data and from the corrections you give it along the way. Who matters. What you’re working on this quarter. Which conversations you want to see, and which you’d rather never hear about again. It uses that to decide what to handle alone, what to flag, and what genuinely needs you. There’s no rule firing off a “follow up after two days” timer. It weighs what’s in front of it, the way a sharp assistant would.

That autonomy grows. Early on Catch checks with you before it acts. As it learns how you work, it handles more without asking.

How Catch and Gmail Work Together

Triage That Decides What Reaches You

Catch reads your Gmail and surfaces only what needs you. Instead of scanning 200 unread messages for the three that matter, you get a text: a client has come back asking for a significant discount, and a board member needs a yes or no by Thursday. Everything else stays filed in Gmail, handled or waiting quietly. Catch also knows when not to interrupt you, which matters just as much.

Drafting That Captures What You Meant

Email is where contracts get negotiated and clients make decisions. Serious work. And the hard part of writing on someone’s behalf isn’t sounding like them, it’s getting their actual position right. When a reply hinges on a call you haven’t made yet, Catch comes to you with the context you need to weigh in, takes your answer, then writes. The draft reflects your intent rather than a guess at your tone.

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Actually Sending

Catch doesn’t stop at a finished draft. Tell Catch what you want done, in whatever channel you happen to be in, and it composes and sends. “Email John, Mark, and the vendor that Thursday’s kickoff is moving to Monday” ends with three emails sent, not three drafts sitting in your Gmail waiting on you. It surfaces something for approval when the situation calls for it, and handles the rest.

The same care applies to the threads that go quiet. Catch tracks the conversations still hanging open and works out which ones deserve a nudge, based on priority, context, and whatever you’ve told it. A deal goes silent for a week, you hear about it. A reply you’re waiting on is worth chasing, Catch chases it. Nothing important slips because you forgot it existed.

Your Google Calendar, From the Same Place

Because Catch runs the Google Calendar attached to your Gmail, the scheduling that comes out of your email actually gets finished. It creates and moves events, adjusts durations, adds and removes participants, accepts or declines invites. When two meetings collide, it reaches out to the other party and reschedules rather than showing you the overlap and leaving you to it. When someone sends a booking link, Catch reviews the slots against your real availability and urgency, then books one.

An Assistant You Can Talk To, Wherever You Are

A draft sitting in your Gmail can’t take feedback. Accept it, rewrite it, or delete it. Those are the options. Catch works the other way around: you reach it from Slack, text message, iMessage, a voice note, or a phone call, and you go back and forth until it’s right.

“Send that but soften the deadline.” “Ask him for the revised numbers first.” “Read me the last thing she said and draft something short.” Start from a channel you’re already in, and Catch does the work in Gmail on the backend. You never have to open the inbox to move things forward.

Some of that work happens on the phone. When a booking needs a confirmation call, or a vendor asks you to just call and sort out a time, Catch places a real outbound call and gets it done. Voice is included in the price, no per-call fees.

Who This Integration Is For

• Executives on Google Workspace who live in Gmail all day and are losing real hours to triage, drafting, and scheduling.
• CEOs, VPs of Sales, and Operations leaders at US mid-market companies (30 to 200 employees) carrying a heavy inbox.
• Founders who want email handled end to end, decided and written and sent, rather than drafted and left for them to finish.
• Anyone who needs the executive-assistant work covered and wants it handled properly rather than partially.

What Changes for You

• Before: You read every thread to find the few that matter. After: Catch texts you those few and files the rest.
• Before: You edit an AI draft in Gmail before every send. After: You tell Catch what you want in Slack or by voice, and it sends.
• Before: You remember to chase the quiet deal. Or you don’t. After: Catch decides what’s worth chasing and chases it.
• Before: A scheduling thread turns into six emails and a conflict. After: Catch books it and moves whatever it collides with.
• Before: The confirmation call gets squeezed between two of your meetings. After: Catch makes the call and reports back.

Security for Google Workspace Companies

Catch is built for executives, which means it’s built around what their IT teams ask before an inbox gets connected to anything. Catch is SOC 2 Type II certified, audited by EY, and a Google Verified App that has passed CASA Tier 2 review. Data is hosted in the US, and Catch runs on its own proprietary models, so your data is not used to train third-party models. The agent stays inside guardrails: it verifies details before doing things on your behalf, and it won’t take actions you haven’t given it permission for.

Catch also isn’t a replacement for the rest of your stack. It integrates with Asana and Notion, closing tasks, changing deadlines, and pulling briefs, rather than asking you to move off them.

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Frequently Asked Questions

Get Started with Catch for Gmail

Nothing about how you use Gmail has to change. Keep your inbox, your calendar, your Google Workspace stack. Catch adds the assistant that handles the work on top of it, from triage and drafting through sending, scheduling, and the calls that come out of it. Connect Gmail in under three minutes, start your free trial, and hand the admin over. Get Started today.